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Per Hoelstad has extensive experience in sales management and business ownership within the apparel industry. Since September 2011, Per has held various positions at Casall AB, including Sales Manager for Europe (North) focusing on Russia and the Baltics, Nordic Sales Manager, and Country Manager for Norway. Prior to this, Per worked as an Independent Business Owner at PHD Distribution AS from November 2004 to August 2011, specializing in apparel production, sourcing, and design. Per's earlier career includes serving as Product Manager at Gresvig AS from August 2000 to October 2004 and Nordic Sales Manager at Fila from August 1993 to July 2000.