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Helena Maia is an experienced marketing professional currently serving as an Assistente de Marketing at Casa Thomas Jefferson since November 2023. Previously, Helena worked as a Gerente de Marketing de Franquias at Bio Mundo, where responsibilities included developing and implementing marketing strategies for various franchises and coordinating successful promotional campaigns that increased sales. Helena’s background also includes a role as a Search Engine Optimizer at Appen, focusing on search result evaluation and optimization, as well as experience as a hospital receptionist at Dasa and event staff at Game XP. Helena is pursuing a degree in Marketing at UniCEUB and has a background in Psychology from UDF Centro Universitário, complemented by a recent course in Content Marketing Strategy from the University of California, Davis.