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Diego Novelo Martinez is currently working as Jefe de marketing at Casa Lumbre since February 2023. Diego also holds a position as an Event, PR & Account manager at Partners in Crime SA de CV since June 2019. With a background in marketing, event management, and creative account execution, Diego has experience working with various high-profile companies such as Torres Brandy, Stolichnaya, and Tequila Don Ramon. Diego's responsibilities include organizing and overseeing events, managing partnerships, and executing brand activations. Diego holds a degree in Business Management and Event Planning from Universidad Anáhuac Mexico Norte.