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Kristen Kappel is an accomplished marketing professional with extensive experience in the spirits industry, currently serving as the Commercial Planning Director at Proximo Spirits since July 2024 and the Senior VP of Trade Marketing & Customer Solutions at Casa Del Sol Tequila since May 2022. Kristen has a proven track record as a Proprietor and Consultant at The Edge Marketing Solutions, LLC since July 2014, and held key roles such as Senior Global Brand Manager for Skrewball Peanut Butter Whiskey at Infinium Spirits, Inc. from June 2021 to May 2022, and Control State Trade Marketing at Sazerac Company from 2017 to 2021. Prior experience includes regional marketing and sales management positions at Phillips Distilling Company, Pernod-Ricard USA, Beam Suntory, Brown-Forman, and Ben Arnold-Sunbelt Beverage Co. Kristen holds a Bachelor of Science degree in Marketing with a focus on Advertising & Mass Communications from the University of South Carolina-Columbia.