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Salvador Novoa is an experienced professional in marketing and communication, currently serving as an Ejecutivo On Trade at Casa Centinela since January 2021. With a solid background in visual communication, Salvador has operated as a freelance Desarrollador de Comunicación Visual since 2009, focusing on graphic design, marketing, and brand positioning. Previous roles include Embajador On Trade at Diageo México, where Salvador conducted extensive training plans and specialized tastings, and Coordinador Ejecutivo Btl at BUSINESS 2 CONSUMERS, overseeing BTL activations for major brands. Educated in design and marketing, Salvador holds multiple diplomas and certifications, enhancing expertise in sales, neuromarketing, and interpersonal development.