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Nirali Guzman is a seasoned entrepreneur and digital strategist with extensive experience in building and leading successful brands. As the Founder of Casa Amarosa DTC since June 2023, Nirali integrates traditional artistry with modern e-commerce, offering sustainable home and lifestyle products sourced from small producers in India. Previously, as Founder and President of Casa Amarosa Wholesale, Nirali established over 1,000 global retailer partnerships while enhancing brand presence with top industry publications. Earlier roles include Digital Strategist at SolutionSet, Associate Digital Strategist at OMD USA, and a graduate student at Northwestern University, where Nirali graduated Magna Cum Laude with a focus on marketing. Nirali's educational background includes a Master of Science in Integrated Marketing Communications and a Global Marketing emphasis from USC Marshall School of Business.