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John Higgins is an accomplished professional with extensive experience in account management and strategic partnerships in the digital and advertising industries. Currently serving as Partnership Account Director at carwow since July 2022, John manages a portfolio of up to 200 medium to large independent retailers, focusing on revenue growth and business improvement through data analysis. Prior roles include Strategic Partnership Lead at eBay and National Account Manager at Auto Trader UK, where John developed strong partnerships and optimized client performance. Previous positions at Yell Group and Opal Telecom involved direct sales and business consulting, showcasing a well-rounded skill set in client engagement and sales strategy. John holds 10 GCSEs from Great Sankey High School, completed between 1995 and 2000.