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Gabriela Ciocirlan is a performance marketing professional with extensive experience in managing and optimizing marketing budgets. Currently serving as a Senior Performance Marketing Manager at Carwow since June 2021, Gabriela successfully oversees a £10m+ budget, achieving significant ROI and leading a transition to target ROAS bidding that improved spend efficiency by 15%. Previously, as a Paid Search Senior Executive at comparethemarket.com, responsibilities included developing strategies and forecasting models that enhanced budget performance. Gabriela's early career included various roles within the BGL Group, focusing on data analysis, project management, and marketing partnerships. Gabriela holds a Bachelor’s Degree in Management from Lancaster University.