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Sonia Deaconu is a skilled professional with extensive experience in data analysis and business intelligence. Currently serving as a Senior Conversion Analyst at CarTrawler since March 2023, Sonia guides best practices for AB/MVT testing and develops a test and learn roadmap while analyzing results to drive business goals. Previously at Ladenzeile from June 2018 to January 2023, Sonia advanced from Business Intelligence Analyst to Senior Business Intelligence Analyst, leading impactful projects that included automatic bidding systems and GDPR consent testing. Sonia has a strong educational background with a Master of Science in Economics and Management Science from Humboldt-Universität zu Berlin and a Bachelor's degree in Finance and Banking from Babes-Bolyai University, complemented by an Erasmus exchange at the University of Bern.