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Mike Tyquin is an experienced executive in the media and communications industry, currently serving as Managing Director at Cartology, part of the Woolworths Group, since May 2019. In addition, Mike holds the role of Chief Executive Officer and previously served as Chief Commercial Officer at Adshel, a leading Out of Home media company in Australia and New Zealand, focusing on strategic development and digitisation initiatives. Prior to these roles, Mike founded Lodestar Media, a consultancy specializing in asset and audience commercialization. Mike's earlier experience includes serving as CEO for both EYE in Australia and New Zealand and EYE Media Asia, where responsibilities encompassed strategic planning and P&L accountability across the region. Mike also contributed as a Director for the Outdoor Media Association and possesses advanced degrees in Marketing and Accounting from the University of Technology Sydney and the University of Wollongong, respectively.