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Celine Larbaletrier currently serves as the Head of Strategy, Transformation, and Everyday Media at Cartology, part of the Woolworths Group, starting in September 2023. Prior to this role, Celine was the Head of Strategy at WooliesX from July 2020 to September 2023, where responsibilities included leading digital strategy, demand generation, and retail media initiatives. Previous experience within the Woolworths Group includes serving as Partnerships Lead during the Endeavour Group separation and as Strategy Manager focusing on growth initiatives across digital and media. Celine also has a strong background in investment banking, having worked as an Associate at Bank of America Merrill Lynch and as an M&A Analyst at Credit Agricole CIB, along with internships at Lazard and Deloitte. Celine earned a Master’s Degree in Finance from ESCP Business School and participated in an exchange program at Singapore Management University.