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Francois Spielmann is an experienced branding professional with a significant tenure at Cartier, currently serving as Head of Branding since August 2011. In this role, Francois focuses on brand elevation and local relevancy across all client touchpoints, encompassing creative strategy, social brand voice, visual merchandising, brand experience, and events. Previously, Francois held positions in strategic planning at Cartier Creative Communications and was integral to projects at Mademoiselle Noï, managing omni-channel projects for high-profile clients such as Valentino Parfums and Giorgio Armani Beauty. Francois started the career as an Advertising Account Manager at MZ, working with clients like Cartier International. Educational credentials include an MBA in Luxury Brand Marketing and International Management from Sup de Luxe and a Master’s in Economics from Sciences Po Strasbourg.