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Luis Areas has an extensive background in media planning and strategy, having worked with various reputable companies such as CARTIER, Marketel, Marketel McCann, and Cossette Communication-Marketing. With a BBA in Marketing from HEC Montréal, Luis has held roles such as VP Media, Channel Strategy and Business Development Director, and Media Strategist. Their experience includes working on campaigns for clients such as Labatt, Chrysler, Coke, and Standard Life, showcasing their expertise in integrated media planning.