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Hervé Genin is the General Manager of EMEA.

Hervé focuses on scaling Cartelux adoption by the world’s most innovative brands across EMEA. He also draws on his deep experience across multiple categories to influence new product development of bespoke Cartelux solutions for clients. Given the importance of the EMEA region and his considerable experience & expertise, Hervé also joins the Cartelux Global Leadership Council.

An EMEA expert & veteran with 20 years’ experience, Hervé has held various sales & marketing leadership positions across some of the world's most recognised brands including Nissan & Ford. He joins Cartelux from Nissan where he led Brand & Communication Strategy across Europe.