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Jack Lemon is an experienced marketing professional with a strong track record in demand generation and B2B marketing. Currently serving as the International Demand Generation lead at Carta, Jack is focused on enhancing inbound marketing efforts across Europe and Asia. Previous roles include Head of B2B Marketing at Rated People, where Jack achieved significant marketplace growth and consistently met KPI targets, and Head of Marketing at Bidvine, where strategy development contributed to securing over £5 million in investment. Jack also co-founded Rhubarb & Lemon, an e-commerce venture promoting affordable second-hand premium brands, and held senior marketing positions at renowned companies such as Ralph Lauren and Marks & Spencer PLC, managing substantial budgets and driving online performance marketing initiatives. Jack holds a Bachelor of Laws (LLB) degree from Nottingham Trent University.