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Keith Guy is an experienced General Manager with a proven track record in the automotive industry. Currently serving as General Manager at BYD since August 2021, Keith previously held similar roles at Inchcape plc from September 2019 to July 2021 and Vertu Motors plc from October 2007 to August 2019. At Vertu Motors plc, Keith managed operations for Bristol Street in Crewe and Macclesfield as well as for Ford in Stoke on Trent and Macclesfield, demonstrating extensive expertise in dealership management and operational leadership.