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Mara La Vita is an experienced Marketing Manager at Carrefour Italia, specializing in media strategy for national and local integrated campaigns across various channels, including TV, radio, and digital platforms. Responsibilities include managing the annual marketing media budget, overseeing social media strategies, and conducting competitive market analysis. Prior roles at Carrefour Italia include Media Planning Specialist and Marketing Communications Specialist, where focus was placed on communication planning, media impact analysis, and coordinating stakeholders. Previous experience includes a marketing internship with Gruppo San Donato. Academic qualifications encompass a Master's degree in Communication and Marketing from Università degli Studi di Milano and a Bachelor's degree in Management from Università di Pavia, complemented by a scientific high school diploma from Liceo scientifico Benedetto Cairoli.