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Jeraldine H. is a seasoned marketing and CRM professional with extensive experience in user acquisition, strategy execution, and performance management across multiple markets. Currently serving as CRM Manager at Carousell Group since April 2022, Jeraldine has previously held various roles at Spoon from 2017 to 2021, including Senior UA Manager, where responsibilities encompassed full-funnel CRM strategy development, management of substantial marketing budgets, and execution of go-to-market plans. Jeraldine's earlier roles include experience as Management Trainee for Corporate Communications at Republic Cement Services Inc., and leadership as President of AIESEC University of the Philippines - Diliman. Educational background includes a Bachelor’s Degree in Business/Management from the University of the Philippines and a Certificate in Data Science & Analytics from Singapore Management University.