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Cathy Sovde is an experienced marketing professional with a diverse background in brand strategy and management. Currently serving as Marketing Manager at Carolina International Trucks, Inc. since November 2016, Cathy develops and deploys marketing strategies while collaborating with various stakeholders. In parallel, as Marketing Manager at BEMAX Fitness since June 2015, Cathy promotes an innovative fitness platform offering HD workouts and personalized fitness programs. Previously, as Brand Marketing Manager at Gaiam, Cathy created and managed a successful membership web club, while as Brand Manager at GoodTimes Entertainment, Cathy played a crucial role in enhancing The FIRM brand's sales and recognition. Early career experience includes leading operations and marketing at The FIRM, where Cathy was instrumental in building the brand's identity and securing key marketing agreements.