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Arthur Carver IV has considerable experience in sales and marketing within the beverage industry. Currently serving as a Regional Sales Manager at Carolina Beverage Corporation - Cheerwine Soft Drink since June 2007, Arthur is responsible for planning and executing sales and marketing strategies across six states, specifically for the Cheerwine brand. Previous roles include Business Development Associate, where Arthur assisted with brand management and market analysis, and Marketing Intern, focusing on online strategies and consumer engagement. Earlier experience includes over six years at Northern Neck Coca-Cola Bottling Company, where responsibilities encompassed sales promotions, merchandising, and inventory management. Arthur holds a Bachelor's Degree in Marketing from UNC Charlotte's Belk College of Business.