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Allyson Koda is a skilled marketing professional with experience in recruitment marketing and social media. Currently serving as a Recruitment Marketing & Social Media Intern at Carlisle Construction Materials since May 2019, Allyson has developed a strategic digital media plan and conducted competitive analysis of user interfaces. Previously, as a Social Media Coordinator for the Downtown Hershey Association from August 2017 to June 2018, Allyson promoted community events through blog posts and social media engagement for local businesses. Furthermore, as President of the 1st Place Team in the Chamber of Commerce Business Plan Challenge in early 2016, Allyson led the development of a waterproof bag for outdoor athletes, overseeing market research, prototype development, and marketing strategies. Allyson holds a Bachelor of Business Administration in Marketing, with a minor in Computer Science and a certificate in Business Analytics from the University of Pittsburgh.