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Petra Kregelius-Schmidt is an accomplished marketing professional with a diverse background in strategic marketing, event management, and project coordination. Currently serving as the Global Strategic Marketing Manager at ZEISS Group since March 2016, Petra drives brand positioning for Nature Observation Products and oversees product launches and 360° campaigns. As the owner of eventcultur since December 2008, Petra has established a full-service event organization. Previous roles include Marketing & Event Manager at ETECTURE GmbH, where Petra managed PR and marketing activities, and Head of Project Coordination at Haufe Akademie GmbH & Co. KG, overseeing educational programs and internal processes. Petra's early experience as a Congress Manager at KelCon GmbH and as a Product Management Assistant at Haufe Akademie GmbH & Co. KG further solidified expertise in project and event management. Petra holds a Master's degree in International Arts Management from Business School Freiburg.