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Paulina Lejarza is an accomplished Brand Partnerships Manager at Carl Friedrik since November 2022, recognized for leading the collaboration with Hackett London. In addition, Paulina is the founder of Designs x Pau, a creative agency that provides brand strategy to over 23 businesses, yielding a 74% revenue growth through the creation of over 100 compelling marketing materials. Paulina has also served as a Brand Graphic Designer for Darihana Nova Fitness / ILUS Label, creating graphics for a women's health-focused iOS app, and as a Brand Marketing Intern at Alliance Real Estate Group, contributing to the recognition as one of the ‘Best 10 Commercial Real Estate Groups’ in McAllen, TX. With earlier roles encompassing marketing and graphic design across various organizations, Paulina's educational background includes a Master's degree in International Marketing from Hult International Business School and a BA in Political Science and Government from St. Mary's University.