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Giovanni Paolo A. currently serves as the Director of Growth at Carl Friedrik, where responsibilities include developing marketing strategies and managing communication to enhance the brand's market presence. Previously, Giovanni held the position of CMO at GoTrendier and chicfy, overseeing marketing initiatives and brand expansion in Mexico, Colombia, and Spain. Prior experience includes managing online advertising for Privalia in Italy, driving revenue growth at Natexo, and serving as an account manager at Yahoo and Facebook, where strategic consultancy and campaign optimization were key focuses. Giovanni’s early career included roles in digital agency project management and content creation, complemented by internships in financial literacy in India. Educational qualifications include a Master’s Degree in International Economics and Marketing and a Bachelor's Degree in Economics and Commerce and Marketing from Università Politecnica delle Marche.