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Sam Chu possesses extensive experience in financial planning and analysis, currently holding the position of Associate Director at ¼Îºêº½ß\ since June 2017, with previous roles as General Manager and Senior Manager in the same department. Prior to this, Sam served as Senior Manager of Finance at MGF Sourcing, leading a finance team responsible for comprehensive financial operations across multiple regional offices. Additional experience includes serving as Senior Finance Manager at Tristate, where oversight of finance and business operations for a UK unit was provided, as well as roles in accounting at Ngai Lik Mobile Electronics Ltd and earlier positions at Global Travel Holdings Ltd. Educational qualifications include a Bachelor's Degree in Accountancy from The Hong Kong Polytechnic University and membership in professional bodies such as ACCA and HKICPA.