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Daniel Cordova has held various sales positions over the past 15 years. In 2021, they were Head of Sales/Hunter/Apertura mercado B2B y B2C/\u00daltima Milla/Startup/Sales/Dark Store/Sales Manager at Cargamos, where they were responsible for developing commercial opportunities for clients in CDMX, Guadalajara, and Monterrey, as well as integrating logistics into their ecommerce. From 2018-2021, they were Show Director Heat at Reed Exhibitions, where they managed a team of 10 people and developed annual P&L and Forecast. From 2014-2018, they were Sales Manager at Garmin International and Mattel, Inc., where they were responsible for initiating operations, negotiating commercial conditions, obtaining NOM certificates, forecasting to EU, and managing product delivery through logistics operators. From 2011-2014, they were Sales Manager at FUJIFILM DE MEXICO, where they were responsible for negotiating orders, conditions, and returns with retail accounts such as Soriana Hiper, Soriana Mercado, HEB, Comercial Mexicana, Chedraui, Office Depot, Office Max, Liverpool, Palacio de Hierro, Sears, Sanborns, Best Buy, Costco, Casa Ley, Elektra, Lumen, Ingram, and DC Mayoristas. From 2006-2011, they were Gerente Comercial at Servicios Comerciales GCR SA de CV, where they were responsible for coordinating launches and presentations of new products, as well as opening new accounts.

Daniel Cordova attended Tecnológico de Monterrey in 2015, where they obtained a Diplomado en habilidades para el Gerente de Ventas in the field of Ventas. Daniel then attended Universidad Intercontinental from 2004 to 2008, where they obtained a degree in Contaduría y Finanzas with a focus in Inglés.