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Hassaan is an experienced marketing professional currently serving as Senior Manager - Performance Marketing at both Careem and Uber since August 2023. Prior to this role, Hassaan worked as Manager - Performance Marketing at Savyour from October 2021 to August 2023, and held a position as Senior Consultant at EY for a brief period in early 2021. Hassaan has also served as Ecommerce Manager for L'Oréal, achieving significant results such as a 137% sales increase and a 25x return on ad spend. Earlier career experiences include various roles in digital strategy management at GroupM, Publicis Groupe, and Convex Interactive. Hassaan possesses an MBA in Marketing from Shaheed Zulfikar Ali Bhutto Institute of Science and Technology and is currently specializing in Digital Marketing at the University of California, Davis.