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Kathryn Davies is a Senior User Experience Researcher at Cardiff University since January 2020, while also operating a freelance UX consultancy and serving as a Google Analytics wrangler for Kathryn Davies UX since 2011. Previous roles include Head of User Research at Natural Interaction, Head of UX at SEQUENCE COLLECTIVE LTD, Senior Information Architect at Momentum FT, and UX Designer at True Digital, among others. Kathryn holds an MSc in Data Science and Analytics from Cardiff University and a First-Class degree in Information Management from the University of Sheffield. With extensive experience in user experience strategy, usability testing, and data analysis, Kathryn has worked with various notable clients across government, commercial, and telecommunications sectors.