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Isabel Vidigal Etchenique currently serves as Analista de Marketing Pleno at Carbonext, a position held since October 2023. Previously, Isabel was Estrategista de Marca at FutureBrand from July 2021 to September 2023, focusing on brand strategy, positioning, and architecture. Earlier experience includes a role as Analista de Marketing Junior at LS Modulares, where responsibilities included brand strategy development and communication materials, and an internship in Human Resources at Whirlpool Corporation, involving quantitative research, focus groups, and communication restructuring. Isabel holds a Bachelor's degree in Social Communication - Advertising and Propaganda from ESPM Escola Superior de Propaganda e Marketing, completed in 2019, and attended Colégio Santa Cruz from 2003 to 2015.