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Jay Law is an accomplished professional with extensive experience in sales, operations, and business development within the automotive and hospitality industries. Currently serving as the Head of Partnerships at Car Dealership Guy since September 2024, Jay focuses on enhancing transparency in the car market. Prior roles include Senior Vice President and Vice President at ikon Technologies, Director of Business Development at Merchant Advocate, and Vice President of Sales at Spireon, where achievements included being named Company-wide Manager of the Year in 2018. Jay's background also encompasses significant leadership positions at DCN Automotive Group, where oversight of sales and finance operations was a key responsibility, as well as entrepreneurial ventures with Infinite Business Advisors and Cocktail Law Consulting. Jay holds dual Bachelor’s degrees in Industrial and Organizational Psychology and Business Administration from Appalachian State University.