Franc Sieira

Chief Technology Officer at CaptureRx

Originally from Spain, Franc came to the USA at the young age of 15. With a language barrier holding him back from communicating in his new home, Franc found an interest in technology as a means to express himself – learning to write code at just 15 years of age.

Since then, Franc has worked in a variety of industries including Telecom, Banking, Finance, Healthcare and Marketing Analytics. He likes to be humble and define himself as “a jack of all trades and master of none,” – however, his 26 years of expertise in software development and customization begs to differ. Although once a former director at Nielsen TMG, Franc has spent the majority of his career working for startups, creating new lines of business and products.

It was through a colleague at one of these startups, E-tran, that Franc was led to CaptureRx. What originally began as a desire to conquer new industries, befitting of a Spanish Conquistador, Franc viewed CaptureRx and the healthcare industry as just another stepping stone in his career. Several years later and CTO as his title, Franc is content where he is, drawn to the Capture culture and the impact they have on the healthcare community.


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