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Paula Irigaray Berastegui serves as the Research & Insights Director at Capture Intelligence since February 2020, leading a team that enhances brands' strategic business and marketing decisions through social analytics, achieving a remarkable 75% increase in revenue since 2021. Concurrently, Paula holds the same title at SAMY Alliance. Previously, Paula worked at Ipsos in Singapore as a Senior Consumer Insights Manager focused on the tech and beauty sectors, and as a Consumer Insights Manager at Ipsos MORI, specializing in quantitative studies for FMCG clients. Additional experience includes roles as a Senior Research Consultant and Research Consultant at Breaking Blue Research, and marketing functions through an internship at Sony Pictures Entertainment. Paula's education spans multiple prestigious institutions, currently pursuing a Senior Management Program in Tech & Digital Business at ESIC Business & Marketing School, along with qualifications from IESE Business School, University of Navarra, and Udacity in Digital Marketing.