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Christopher is the Vice President of Search & Analytics at Captiva Marketing. An industry veteran, he has over 17 years of digital marketing experience in both corporate and agency environments. Christopher oversees Captiva's Search Marketing group, the company's SEO/SEM hub which formulates and manages integrated marketing programs for ecommerce and large scale enterprises. His goal is to infuse his clients' business goals into all facets of their online marketing efforts -- from site development and database architecture to usability and engagement to SEO/SEM and beyond.