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Rashida B. has an extensive background in marketing, with experience in various companies such as Captify®, Acquco, boostr, and more. Rashida has held positions ranging from Marketing Director to Head Of Marketing to Marketing Manager, showcasing their expertise in B2B marketing efforts including PR, events, demand gen, product marketing, and content. Rashida has also led marketing strategies for various verticals such as music, home entertainment, books, and gaming. With a BS in Business Management & Marketing from NYU Stern School of Business, Rashida brings a wealth of knowledge and experience to their role as Marketing Director in North America.