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Michelle Harman is an account executive at Captello, a lead liaison, and a previous Sr. Account Manager at Personify Corp and a2z Inc. Michelle was responsible for servicing top trade show organizers on best practices for trade show management and how to utilize technology to maximize their exhibitor and attendee experience. This role is very active in the development and implementation of marketing and sales campaigns, relationship management, and consultative selling strategies. This position requires a deep understanding of software and how trade show managers can make their shows more profitable, while offering a greater ROI to their exhibitors, sponsors, and attendees.

At Captello, Michelle is responsible for developing relationships with some of the world's largest trade show organizers and helping them implement Captello's software to increase booth sales and improve the overall trade show experience for exhibitors, sponsors, and attendees.

Michelle Harman completed their education at Kent State University in the field of education. Afterward, they became a managing cosmetologist and cosmetology instructor at Lake Eric Academy of Cosmetology. Michelle is also certified in Exhibition Management (CEM) from the International Association of Exhibitions and Events (IAEE) and Neuromarketing: Tap Into your Customer's Primal Brain from LinkedIn.

Their manager is Ryan Schefke, CEO. Michelle Harman works with Emad Atya - VP of Engineering, Lacey Hein - Account Executive, and Bernie Bokenyi - Strategic Partner & Manager.