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Nirvana is a strategic marketing professional with demonstrated expertise building revenue-generating programs & strategies with a specialty in bringing innovative, tailored solutions to life. Prior to Caprē Group, Nirvana worked as a Brand & Category Manager in the home fragrance industry where she developed and managed new product launches – from ideation to on-shelf placement & channel-specific in-store display activations. She excels in gathering insights, crafting compelling stories, and delivering high quality results for clients. Nirvana earned her MBA in International Business & Marketing from Georgia State University & UAE Sorbonne – Paris and her BS in Anthropology, also from Georgia State University.