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Helen Simson has extensive work experience in customer experience and marketing roles across various companies. Helen currently serves as the Senior Director of Customer Experience at Capillary Technologies, where they successfully integrated the Rewards+ solution into the product suite and leads a global team of designers. Prior to this, they held the position of Senior Director of Global Customer Experience at Tenerity, where they were responsible for the UX strategy and delivery of all products. Helen also worked at Affinion as the International Head of CRM and Customer Engagement, where they established a new CX business function and managed a matrix team across the EMEA region. Earlier in their career, they held roles at Eclipse Marketing Limited and Maritz, where they gained experience in client services, account management, and marketing operations. Overall, Helen possesses a broad range of expertise in driving customer-centric strategies and enhancing product experiences.

Helen Simson attended Sheffield Hallam University from 1994 to 1998, where they earned a Bachelor of Arts degree in Communication Studies.