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Neil G. is an experienced CRM manager currently working at Capify UK since October 2018, focusing on data cleanliness, process optimization, and improving customer journeys. Previously, Neil served as an Analyst/CRM Manager at RVA Surveyors Ltd, leading the implementation of a CRM system, and held roles as an Account Manager/CRM Representative at AXA Commercial Lines, where promotion of the Salesforce CRM system was a key responsibility. Neil began as a Reporting Analyst at Oak Tyres UK Ltd and started a career in media as a Broadcast Assistant at the BBC after completing a Higher National Diploma in Radio Production at St Helens College of Media & Arts. Educational background includes a National Diploma in Communication and Media Studies from Wigan & Leigh College.