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Rituraj Borooah is an accomplished professional with extensive experience in digital marketing and business development. Currently serving as a Portfolio Manager at Capgemini, Rituraj leads Digital Transformation Strategies and AI-enabled initiatives for the Digital Marketing Practice. Previously, Rituraj held the position of Vice President Media Operations at Merkle Sokrati, overseeing significant SEM and SMM campaigns for major Indian brands. Rituraj has also served in leadership roles at Mansai Corporation, Rise IT & Digital Marketing, Powerweave, and X-istech Pvt. Ltd., focusing on inbound marketing and business development strategies. Rituraj's educational background includes a Master's Degree in Mass Communication from SYMBIOSIS INTERNATIONAL UNIVERSITY and a Bachelor's Degree in Commerce from Savitribai Phule Pune University.