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Gonzalo Benavides López de Ayala is an accomplished IT Business Analyst and Project Manager at IBM since October 2022, where responsibilities include transforming business processes through technology, managing CRM projects, product management, and business analytics. As CMO and Co-Founder of Packar since June 2022, Gonzalo leads product development for a digital platform facilitating parcel deliveries. Previously, as a Salesforce Business Analyst at Deloitte from March to October 2022, Gonzalo developed business requirements and drove standard solutions in collaboration with various departments. Prior experience as a Customer Experience Consultant at Techedge España involved analyzing business requirements and customer data to propose improvements. Gonzalo holds a Master in Digital Traffic Management from Nuclio Digital School and a Bachelor of Business Administration from Universitat de les Illes Balears.