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Shelley Prinsloo is an experienced retail professional currently serving as the General Manager of Poetry and Head of the Design Centre for fashion at Cape Union Mart Group since August 2017. Prior roles include Merchandise Executive and Divisional Planning Manager for brands such as Poetry, Old Khaki, Keedo, and Tread & Miller. Previous experience includes positions as Retail Director and Retail Manager at Sissy Boy, as well as roles as Planner at Ackermans and Truworths. Shelley holds a Bachelor of Science (BSc) in Biochemistry from Stellenbosch University and completed a BSc Honours in Biochemistry at Northlands Girls High School.