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Matthew Sindayen is an experienced marketing and analytics professional, currently serving as Senior Manager of Marketing Strategy and Media & Analytics at Capcom since September 2021. In this role, Matthew oversees media and analytics functions across Capcom's portfolio, manages the implementation of the Customer Data Platform, and has launched Capcom’s Email Marketing strategy. Prior experience includes Associate Director of Analytics at Butler, Shine, Stern & Partners, where Matthew led an analytics team and presented insights to C-level executives. Matthew's earlier roles featured data analysis positions at Kiosk and research assistance in economic evaluation, complemented by academic credentials in Economics from Sonoma State University.