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Hugo Goicochea has a diverse work experience spanning over several years and industries. Hugo started their career as a Marketing & Sales trainee at Manufacturera de Vidrio in 1993. Hugo then worked as a Gerente de Operaciones at Tele Cable / Tele Editores in 1995. In 1996, they briefly served as an Account Representative at Procter & Gamble. From 2001 to 2002, they held positions as Storage Systems Planner LA and SWG LA Pricing Team Leader at IBM Latin America HQ - Miami. Hugo joined IBM del Peru in 2004 and served as a Senior Account Manager - Banking & Insurance and later as SWG SSA Operations Manager. From 2008 to 2020, they worked at IBM in various roles, including Channels & GB Manager Software Group Spanish South America, Microfinance Hub Business Manager, Strategic Outsourcing Manager Peru, Bolivia, Ecuador, Uruguay & Paraguay, and IBM Global Financing Manager. Lastly, they are currently working at Canvia as the Chief Commercial Officer and CEO since 2020.

Hugo Goicochea completed their MBA program in Executive MBA at INCAE Business School from 2006 to 2007. Prior to that, they earned a Bachelor's degree in Business Administration from Universidad de Lima in the years 1989 to 1994. Additionally, Hugo has obtained certifications like IBM Associate Project Manager and Banking Insights & Solutions (Silver) from IBM in 2016.