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Leticia Xavier is a seasoned Researcher, Strategist, Writer, and Digital Culture Specialist, currently associated with various organizations since October 2017. Notable projects include cultural research for O Boticário and contributions to Protein Agency's Weekly Supplement. As the creator of the independent publication "On my radar," Leticia focuses on Digital Culture and behavior trends. Leticia's writings appear in Canvas8, and currently serves as a Cultural Researcher and Writer for Protein Agency, along with roles at WiZZiC and SoWhat, analyzing social content and conducting market research in the beauty and telecom sectors. Leticia holds a Bachelor of Arts in Communications from Universidade Federal Fluminense and has pursued specialized studies in cool hunting and digital communication.