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Evelyn Garcia, M.S., is a dedicated brand strategist specializing in the US Hispanic multicultural segment, currently serving as Strategist in Brand Strategy at Canvas Worldwide since June 2023. With extensive experience across various marketing roles, Evelyn has previously held positions such as Associate, Brand Strategy for McDonald's, where expertise in media strategy and data analysis contributed to impactful results. Evelyn's background also includes roles as Sr. Studio and Marketing Coordinator at Bed Bath & Beyond, Event and Marketing Associate at Chef Covas Catering, and Marketing Assistant at Forevermark at De Beers, showcasing a strong focus on customer relations, brand awareness, and marketing campaign management. Educational credentials include a Master's degree in Digital Marketing and a Bachelor's degree in Marketing from Rutgers Business School, alongside an Associate's Degree from Brookdale Community College.