The Role
Analytics is discovering, interpreting, and communicating meaningful stories derived from data. The Canvas Worldwide Analytics Team provides actionable data-driven insights for our clients, and we deliver these recommendations in easy-to-interpret deliverables. The end goal is to improve our client's business performance.
The Analyst will produce reporting deliverables, insights, and analytical narratives to support and inform strategic decision-making by Planning and Investment teams.
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Key Duties & Responsibilities:
Insights Development and Reporting
- Develop vital data-supported insights for all analytics deliverables
- Ensure that all data-gathering requirements for campaigns are technically fulfilled
- Develop proficiency with all software and tools used for data/campaign analysis and reporting
- Be proactive: Show interest in constantly learning and growing
Integration
- Work with multiple groups internally and externally (client and creative agency) to obtain all necessary information to produce analytics deliverables.
- Consistently enforce and streamline efficient workflow and process procedures and manage all deliverable expectations.
Client Responsibilities
- Ensure all deliverables deadlines are met, including involving all appropriate parties to manage expectations internally and externally, if necessary.
- Effectively communicate all performance analysis/insights into an easily understood narrative for internal and external stakeholders.
- Contribute to an open and supportive working environment where opinions, views, and ideas are welcome and shared
Experience & Education:
- Bachelor's degree required
- 1-2 years of experience in Analytics
- Possess a solid and proven ability to prioritize and handle multiple tasks flexibly.
- Strong ability to problem-solve and to use data to develop/confirm answers
- High-level proficiency and knowledge of Microsoft Office products, particularly Excel
- Familiarity with data manipulation through data interfaces and SQL-based queries is a plus.
- Familiarity with social reporting/analysis tools is a plus
- Familiarity with setup, execution, and analysis of qualitative/attitudinal study data is a plus