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Kai Hulshof is the Co-Founder and CEO of Canopy Media, a digital marketing firm that helps businesses with website design and internet marketing. They have been working at Canopy Media since February 2008. In 2011, Hulshof became a Co-Owner of Mudtown Records. In 2016, Hulshof took on the role of Chief Operating Officer at Jentu Technologies Inc, where they helped deliver a groundbreaking network technology. They also co-founded wpTestDrive in 2016, focusing on marketing and strategy. Hulshof has previous experience as an Editor and News Editor at Osprey Media LP from 2004 to 2007.

From 1997 to 2000, Kai Hulshof attended Trent University, where they earned an Honours Bachelor of Arts degree in Cultural Studies/Critical Theory and Analysis. Following this, from 2002 to 2003, they attended Loyalist College and received a Diploma in Journalism, specializing in Print Journalism. Lastly, in the year 2004 to 2005, Kai Hulshof attended Trent University again and attained a Bachelor of Education degree.