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Sam Ettinger is a skilled professional in strategic analytics, currently serving as Manager at Canopy Growth Corporation since April 2021, where previous roles included Senior Analyst and Analyst. Prior experience includes a leadership position at Bell as Market Intelligence Team Lead, where extensive collaboration with senior management resulted in over 90 executive presentations focusing on diverse topics such as marketing campaigns and network expansion. Sam's background also encompasses significant GIS expertise, including the development of large-format thematic maps, integration of GIS with various data sources, and maintaining geospatial databases. Educational qualifications include a Bachelor of Arts in Human Geography with a focus on Urban Studies and GIS from the University of Toronto.