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Jordan Ray began their career in 2007 as an Analyst in the Private Bank and Investment Bank at J.P. Morgan. In 2013, they moved to Surf Air as a Senior Finance Manager. In 2014, they became Business Development Manager at Instructure, Inc. where they developed and executed international go-to-market strategy of SaaS learning management system, Canvas. Jordan also evaluated revenue partnerships and developed and executed go-to-market strategy for new product in brand new vertical. That same year, they joined Canopy as Director of Marketing, and later became Vice President of Marketing. In this role, they managed an integrated marketing team and was an integral member of the executive leadership team, helping scale the company through three rounds of financing. In 2017, they became Chief Revenue Officer at Canopy.

Jordan Ray attended Brigham Young University - Idaho from 2004 to 2007, where they earned a Bachelor of Science in Finance. Jordan then attended Brigham Young University from 2012 to 2014, where they earned a Master of Business Administration.