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Avshalom Nussbaum has over two decades of experience in leadership roles across various industries. Currently serving as the CEO and previously as VP of Sales and Marketing at Canopia by Palram since September 2010, Avshalom has a strong background in marketing and sales developed during tenure as Marketing and Sales Director at Keter from 2007 to September 2010. Earlier professional experience includes roles as Business Development Manager and Projects Manager in R&D at IAI - Israel Aerospace Industries from 2000 to 2007. Academically, Avshalom holds an MBA in Finance and Marketing and a BA in Economics and Business Administration from The Hebrew University of Jerusalem, along with ongoing participation in a Director's Course at KIA since 2015.